IP Brand Protection Strategies Course

IP Brand Protection Strategies

Duration: 90 Minutes
Price: $299 - Includes infographics Handouts!


Course Description

  • This course walks you through the top considerations for brand protection, understand product counterfeiting, global risks, trademark IP Ownership, enforcement, collaboration with enforcement agencies. This course also provides insights on online brand protection strategies, how to setup goals and implement a continuous monitoring strategy to reduce the adverse impact on return on investment for the business.

    Upon completion of this course, you should walk away with:

    • IP Brand Protection Strategies
    • Top Considerations
    • Understanding Product Counterfeiting and global risk
    • Trademark Owner
    • Law Enforcement Agencies
    • Identifying Brand infringement
    • Online Brand Counterfeit and digital promotion disruption (divert web traffic)
    • Brand Protection Strategies against Gray Markets
    • Assess, Design, Protect, Monitor, Enforce
    • Global domain portfolio management
    • Establish brand protection goals
    • Strategy to safeguard brand health
    • IPR Enforcement Strategy for Brand Protection
    • Trademark Monitoring: A Critical Step in Your Brand Protection Strategy

Who Should Attend

This course is tailored for VPs, Directors and Managers of Product Development, Innovation Managers, R&D, Strategy teams, Program Management, New Product Development, New Business Development, Technology Development, R&D experts, Engineering, Marketing team, Alliance management team, Sourcing teams, in-licensing Managers, Analysts, Business Executives, Engineers, IP Executives, Entrepreneurs seeking potential partnerships, Senior executives in innovative organizations, Professionals supporting partnership activities, Investors partnering with corporate venture arms, Technologists in business development functions, Licensing executives, Alliances Management team, Emerging Technologies management team and Next Generation Product Managers.

Instructor Bio

Kameshwar Eranki is CEO & Chief Architect of VajraSoft Inc., a Intellectual Property Management Software company based in Silicon Valley, California, helping customers build, manage innovations portfolio and monetize IP's. Kameshwar architected several award winning Cloud, big data and innovations applications, and drives the growth of Products and Customer portfolio. He has over 23 years experience and is responsible for spearheading Intellectual Property Management Software development, process improvement, technology adoption and delivering customer value. He is recognized leader in Big Data Analytics, Cloud Computing and as global Intellectual Property expert.

Kameshwar is experienced in providing transformative innovative solutions to Life Sciences, Green Energy, Automotive, Manufacturing, AgTech, Nutraceuticals, Food Processing, Glass & Chemicals, Aerospace Industries. He is a frequent keynote speaker and panelist at World Patent Congress and Big Data Conferences and has published 11 books in Software programming technologies and Intellectual Property Management. Kameshwar is also IP Columnist and pens articles for leading newspapers and media channels. Kameshwar holds Master of Science in E-Business Systems and Technologies from Golden Gate University, San Francisco, USA. Kameshwar is based in Silicon Valley, California USA.